About Us

FASHION INSPIRATION FOR EVERY DAY AND EVERY OCCASION

Most Wanted is the clothing brand for the latest fashion trends. Since 2014, we have been here for the young adult woman who wants to quickly get her fashion items, shop affordably, and look great for every occasion. Whether it's the perfect outfit for a maternity shoot, a festival, or a dinner date: we have it all.

FOUNDED

COLLEAGUES

SHOP

Fashion inspiration for every day and every occasion

We hope to offer you fashion inspiration through our boutique, webshop, and many online channels. With a huge following on Instagram and TikTok, we aim to inspire tens of thousands of cool, young women daily with the latest trends, stylish collections, and must-have items. Join the MW Club and get inspired!

Mission and vision

Our mission is to inspire women with the many diverse fashion items we offer. In all sizes, for all shapes, and every occasion. We keep that mission close to ourselves. Since 2019, we have been designing all collections in-house and have the clothing made by manufacturers with whom we work closely. Since 2020, in addition to clothing, we have also been designing and producing our own shoes and jewelry. This way, we remain involved in the entire process and are constantly working to improve every aspect to make your shopping experience as good as possible.

In-house design

Since 2019, we have been designing all collections ourselves

For every woman

Petite, Tall, Maternity

Community first

From MW Club to TikTok behind-the-scenes

Fast & reliable

Order before 11:30 PM today = shipped today

Meet the founder: Danique Bossers

What started with a spontaneous trip to Paris and €100 in her pocket grew into one of the Netherlands’ best-known fashion brands. At 21, enterprising Danique began selling clothes through Facebook and at clothing parties. These were the first babysteps toward today’s Most Wanted.

For Danique, entrepreneurship isn’t just about growth—it’s mainly about staying true to yourself, recognizing opportunities, and daring to take action. Now, 13 years later, Danique is still the driving force behind Most Wanted. From coming up with new collections to safeguarding the distinctive Most Wanted vibe, her love of fashion and entrepreneurship runs like a common thread through the brand.

Although both the team and the collection have grown considerably, one thing has remained the same: Danique still does things her own way. With ambition, plenty of energy, and above all, a whole lot of love for fashion.

By now, she has long since expanded beyond fashion. Danique is also a familiar face online, and you can’t ignore her in the podcast world either.

Our podcast

BEHIND THE SCENES WITH THE FOUNDERS OF MOST WANTED

Danique Bossers and Pieter Musters not only run Most Wanted together, but also have their own podcasts alongside their business and family. Listen to a new episode of Unfinished Business and Family Business every week.

Unfinished Business

Communication is key for Danique and Pieter, who run a business and a family together. In Unfinished Business, they discuss the things that went unaddressed over the past week but should not remain unspoken.

FAMILY BUSINESS

Anyone who knows the Bossers family knows that everything is discussed. In Family Business, Danique, Pieter, and two rotating family members (brother Diego, father Ad, mother Hetty, and sister-in-law Jamie) talk about family issues.