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At Most Wanted B.V. (hereinafter: "Most Wanted," "MW," "us," "our"), we value the privacy of visitors and customers ("you", "your"). Therefore, we want to be transparent about how we collect, store, and utilize data. This statement aims to inform you about our guidelines and measures regarding privacy, including an explanation of the processed data and how it is protected.

This policy applies to all visitors to our website ( and customers who have made a purchase through this website or in our boutique.


MOST WANTED BV, located at Oppert 290, 3011HV in Rotterdam (Chamber of Commerce registration number: 60794771) (VAT number: NL854062828B01), is the administrator and responsible for processing personal data as outlined in this privacy statement.

Explanation of Data

Most Wanted processes personal data when you use our services and/or provide this data to us. For example, when creating an account, placing an order, and subscribing to a newsletter. Many of these details are necessary to process and dispatch orders. Most Wanted determines which data is processed, for what purpose, and for how long it is retained.

Legal ground

Most Wanted needs your data when there is a contractual agreement between you and Most Wanted, such as a purchase or warranty claim. This is relevant for:

  • Placing an order
  • Order delivery
  • Returns & Exchanges
  • Contacting our customer service

Additionally, your data is used when there is a 'legitimate interest.' This means that Most Wanted aims to provide its visitors and customers with the most optimal, personal service. This is relevant for:

  • Contacting our customer service
  • Reviews & customer satisfaction surveys
  • Website visits
  • Account management
  • Newsletters
  • Promotions & Special offers
  • Social media channels

Third-Party Data Processing

To provide optimal service, we collaborate with partners. We share data with other parties only when necessary for our services, including delivery partners, suppliers, payment partners, and/or IT service providers. Platforms such as data management and advertising platforms are involved only when offering you personalized or targeted advertisements.

These parties may only use this data to provide a service on behalf of Most Wanted, unless they are responsible for obtaining and protecting your data.

There may also be a legal obligation to use your data, such as in cases of suspected fraud.

We never sell your data to third parties.

Retention Period

Most Wanted does not retain your data longer than necessary, unless legal provisions require the extended storage of personal data.

  • CCTV footage from our stores is not retained for more than 4 weeks unless suspicious situations are observed, requiring investigation either due to a legal obligation or necessity.
  • Inactive accounts are deleted after 7 years. After this period, data is anonymized and possibly used for internal purposes.
  • Tax Authorities: Invoice, payment, and order data must be kept for 7 years as per legal obligations. After this period, exclusively anonymized data is used for internal purposes.
  • Marketing purposes: Newsletter subscriptions or other consent for receiving personalized messages are kept for 5 years. If you decide not to receive the newsletter or personalized messages, the withdrawal of your request is retained.


The security of your data is crucial. Most Wanted has implemented appropriate technical and organizational measures to protect your data from loss or any form of unlawful processing. Our employees processing personal data are bound by confidentiality.

Further explanation of the technical measures should be placed here.

If we have a policy shared with our partners (suppliers/delivery partners/payment partners, etc.), it is good to mention it here.

Your Rights

You remain in control of your personal data, including the following rights:

  • Right to access
  • Right to portability
  • Right to correction
  • Right to erasure
  • Right to object
  • Right to restriction
  • Right to withdraw consent

Most of these rights can be exercised in "my account" when logged in. You can also contact our Data Privacy Officer via


Most Wanted uses cookies. Please review the cookie policy for more information.

Most Wanted B.V., January 2024