Job Vacancy - Online Marketer

Location: Rotterdam headquarters
Employment: Full-time
Hours per week: 40 hours
Start date: Immediately

Your role: the creative matchmaker between fashion, performance, and growth

Would you like to contribute to the growth of the Most Wanted advertising channels with your creativity and experience in performance marketing? In this role, you will own our online advertising performance. You ensure that campaigns are not only visible but genuinely contribute to revenue and growth.

Together with our content and marketing team, you will develop an advertising strategy that brings creativity and data together. You know which content works, which audience you want to reach, and which levers to pull to continuously optimize campaigns.

You are constantly working to improve our performance: from testing
new creatives and audiences to analyzing growth KPIs. You spot
opportunities, take initiative, and translate data into concrete actions. You do not wait
until a campaign performs less well, but are constantly looking for the
next optimization.

WHAT WILL YOU DO?

• Developing scroll-stopping ads: you come up with, develop, and optimize
  ads for Meta (Instagram/Facebook) and TikTok that are both creative and
  be results-oriented.
• Ownership of performance: you are responsible for the daily
  performance of our advertising channels and monitor key KPIs such as
  ROAS, POAS, CPA, revenue, reach, and engagement.
• Optimizing and scaling campaigns: you analyze campaigns, budgets, audiences, and
  creatives and know which levers to pull to improve results
  and further scale successful campaigns.
• Testing, learning, and improving: you actively set up A/B tests and experiments with
  for example creatives, hooks, audiences, campaign structures, and communication.
  You analyze the results and translate them into concrete next steps.
• Turning data into action: you
  regularly dive into the data, identify trends and opportunities, and proactively come up with
  proposals for improving performance
• The perfect match with content: together with the content team, you determine which content and
  creatives are needed to make campaigns perform at their best. You provide
  provide clear feedback and monitor quality and planning.
• Monitoring budgets: you
  maintain control over advertising budgets and ensure budgets are allocated
  where they deliver the highest returns.
• Discover new opportunities:
  you follow developments in Meta, TikTok, e-commerce, and performance
  marketing closely and translate interesting developments into concrete experiments for Most Wanted. 
• Reporting & advising: you make the results clear for the
  marketing team and bring not only numbers, but also learnings and ideas
  to improve performance.

WHO ARE YOU 

• You have completed a degree in marketing, communications, commercial economics or a comparable field.
• You have 3+ years of relevant work experience in online marketing, performance marketing or advertising.
• You have demonstrable experience with Meta Ads and TikTok Ads and know how to independently set up, manage and optimize campaigns.
• Experience with Google Ads is a plus.
• You understand how metrics such as ROAS, POAS, CPA, CTR, conversion and revenue relate to one another.
• You have an analytical mindset: you enjoy diving into data, but above all know how to turn data into concrete commercial actions.
• You have experience setting up A/B tests and experiments and are not afraid to try things out.
• You take ownership of your work and feel responsible for the results. You see what needs to be done and take action yourself.
• You have a good feel for creative content and understand what makes an ad scroll-stopping.
• Knowledge of Photoshop or other creative tools is a plus.
• You have strong communication skills and collaborate easily with colleagues in content, marketing and e-commerce.
• You can work independently, but also enjoy brainstorming with others and bringing them along with your ideas and insights.
• You feel at home in a dynamic, commercially focused environment where agility, creativity and performance come together.
  

WHAT WE OFFER

• A varied role with plenty of personal responsibility and ownership of our advertising performance.
• The opportunity to make an immediate impact on the growth of a fast-growing fashion company.
• Plenty of room to test your own ideas, set up experiments and try out new advertising strategies.
• Collaboration with a driven, ambitious and creative content and marketing team.
• An environment where your data and performance expertise is genuinely used to make commercial decisions.
• Room to further develop yourself, both at a strategic and operational level.
• A market-competitive salary, tailored to your experience and responsibilities.
• A position of at least 32 hours per week within an ambitious and fast-growing company.
  

ABOUT MOST WANTED

MOST WANTED is a fast-growing Dutch fashion brand with a strong focus on trends, speed and commercial success. We create collections that stand out, sell and are constantly evolving. Our team works hard, moves quickly and sets the bar high, but we also have a lot of fun together. MW is a party!