Job Vacancy - Medior Online Marketer

Location: Rotterdam headquarters
Employment type: Full-time
Hours per week: 40 hours
Start date: Immediately

Your role: the creative matchmaker between fashion, performance and growth

Would you like to use your creativity and experience in performance marketing to contribute to the growth of Most Wanted's advertising channels? In this role, you are the owner of our online advertising performance. You ensure that campaigns are not only visible, but actually contribute to revenue and growth.

Together with our content and marketing team, you develop an advertising strategy that brings creativity and data together. You know which content works, which audience you want to reach and which levers to pull to continuously optimize campaigns.

You are constantly working to improve our performance: from testing
new creatives and audiences to analyzing growth KPIs. You spot
opportunities, take initiative and translate data into concrete actions. You don't wait
until a campaign performs less well, but are continuously looking for the
next optimization.

WHAT WILL YOU DO?

• Developing scroll-stopping ads: you come up with, develop and optimize
  ads for Meta (Instagram/Facebook) and TikTok that are both creative and
  be results-oriented.
• Ownership of performance: you are responsible for the daily
  performance of our advertising channels and monitor key KPIs such as
  ROAS, POAS, CPA, revenue, reach and engagement.
• Optimizing and scaling campaigns: you analyze campaigns, budgets, audiences and
  creatives and know which levers to pull to improve results
  and further scale successful campaigns.
• Testing, learning and improving: you actively set up A/B tests and experiments with
  such as creatives, hooks, audiences, campaign structures and communication.
  You analyze the results and translate them into concrete next steps.
• Turning data into action: you
  regularly dive into the data, identify trends and opportunities, and come up with
  proposals to improve performance
• The perfect match with content: together with the content team, you determine which content and
  which creatives are needed to make campaigns perform at their best. You provide
  provide clear feedback and monitor quality and planning.
• Monitoring budgets: you
  maintain control over advertising budgets and ensure budgets are allocated
  where they deliver the greatest returns.
• Discover new opportunities:
  you follow developments in Meta, TikTok, e-commerce and performance
  keep up with marketing and translate interesting developments into concrete experiments for Most Wanted.
• Reporting & advising: you make results clear for the
  marketing team and come not only with numbers, but also with learnings and ideas
  to improve performance.

WHO ARE YOU

• You have completed a degree in marketing, communications, commercial economics or a similar field.
• You have 3+ years of relevant work experience in online marketing, performance marketing or advertising.
• You have demonstrable experience with Meta Ads and TikTok Ads and can independently set up, manage and optimize campaigns.
• Experience with Google Ads is a plus.
• You understand how metrics such as ROAS, POAS, CPA, CTR, conversion and revenue relate to one another.
• You have an analytical mindset: you enjoy diving into data, but above all know how to turn data into concrete commercial actions.
• You have experience setting up A/B tests and experiments and are not afraid to try things out.
• You take ownership of your work and feel responsible for the result. You see what needs to be done and take action yourself.
• You have a good feel for creative content and understand what makes an advertisement stop people from scrolling.
• Knowledge of Photoshop or other creative tools is a plus.
• You are a strong communicator and collaborate easily with colleagues in content, marketing and e-commerce.
• You can work independently, but also enjoy brainstorming with others and bringing them along with your ideas and insights.
• You feel at home in a dynamic, commercial environment where agility, creativity and performance come together.
  

WHAT WE OFFER

• A varied role with considerable personal responsibility and ownership of our advertising performance.
• The opportunity to make an immediate impact on the growth of a rapidly growing fashion company.
• Plenty of room to test your own ideas, set up experiments and try out new advertising strategies.
• Collaboration with a driven, ambitious and creative content and marketing team.
• An environment where your data and performance expertise is genuinely used to make commercial decisions.
• Room to further develop yourself, both strategically and operationally.
• A market-based salary appropriate to your experience and responsibilities.
• A position for at least 32 hours per week within an ambitious and rapidly growing company.
  

ABOUT MOST WANTED

MOST WANTED is a rapidly growing Dutch fashion brand with a strong focus on trends, speed and commercial results. We create collections that stand out, sell and are constantly evolving. Within our team, we work hard, move quickly and set high standards, but above all, we laugh a lot together. MW is a party!